Herbie the store Black Lab is almost 13 years old, he has been the store mascot since we first opened the doors in 1998. He is very friendly and a leaner, so don’t be surprised if he leans up against the back of your legs while your shopping. Of course that’s in between his naps on his leopard skin bed. Yes, he is named after Herbie Hancock.
Proprietor Barry Lazarus was born and raised in Los Angeles but has lived his entire adult life in the Bay Area. He is much older than he looks. After residing in Petaluma for the last ten years, he just moved to the great little country town of Penngrove in Sonoma county with his new family. He’s been fortunate to turn his hobbies into jobs his entire life: started by building and managing a backpacking/climbing store in Berkeley way back when, and opening one of the first brewpubs in the Bay Area (yes, beer is a hobby). While being a general manager of a nightclub in the SOMA district of San Francisco, he tried to think of a job that would be the opposite high stress level of running the club. At that point he had been collecting records for 25 years, and that being his number one hobby he decided to make the big gamble and open a record store. Since S.F. and the East Bay were saturated with record stores, he ended up choosing the North Bay. That was 10 years ago. 2007 was the best year ever for Red Devil Records. 2008 has been a struggle so we had the time to build this new website. Hopefully the country’s new administration will put us all back on the track to prosperity.
We have annual store anniversary shows at an intimate local club; for our ten year anniversary this year at the Stork Club we had the first show ever by Modern Action (members of the Bodies, Briefs and Shifters) and the Cute Lepers. (Modern Action sold a red vinyl Red Devil anniversary edition of their first 7” at the show, it is now a sought after collectors item.) In the past we’ve had the Aggrolites and the Bellrays play our anniversary shows. We used to have in-store shows at our old location, including The Briefs, Tyrades, and others – check out the videos on our website!
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